Tourism EXPO Japan and ResorTech Okinawa draws in 24,080 people, executive committee notes the positive “impact of fusing in-person and online events”
Okinawa Governor Denny Tamaki (5th from the left) meeting with the “Tourism Expo Japan” executive committee led by committee president Hiroyuki Takahashi (4th from the left) to discuss the completion of the expo, which was hosted in Okinawa. November 2, Okinawa Prefectural Office
November 3, 2020 Ryukyu Shimpo
The executive committee for “Tourism EXPO Japan, Travel Festival in Okinawa” (hosted by the Japan Travel and Tourism Association (JTTA), the Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO)), announced on November 2 that the event, along with other events being hosted at the same time such as “ResorTech Okinawa, Okinawa’s International IT Trade Fair,” drew in 24,080 participants over a 4-day period (from October 29 through November 1).
On the days the event was open to the public, October 31 and November 1, visitors were tallied at 19,460, and overall attendance surpassed their initial estimate of 22,000 people. In addition to those who attended the conference in person, ResorTech Okinawa had an online exhibition that brought in a total of 1,825 participants over the 4-day period.
The Tourism EXPO Japan Executive committee, led by JATA vice-president Hiroyuki Takahashi, paid a visit to Okinawa Governor Denny Tamaki on November 2 to report on the closing of the event.
Executive committee president Takahashi said, “The hybrid model that fused in-person and online events had a real impact,” and that they saw a good amount of feedback for the new MICE (Meeting, Incentive Travel, Convention, Exhibition) event-hosting model. Governor Tamaki commented on the task of finding a way to host an event like this during the COVID-19 pandemic, saying, “As expected, we discovered a lot of things,” and gave his gratitude that the event completed without incident.
The Tourism EXPO will be hosted in Osaka next year.
(English translaiton by T&CT and Sam Grieb)
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