“The Great Okinawa Trade Fair 2021,” one of Japan’s largest food industry events, took place for the first time in two years

“The Great Okinawa Trade Fair 2021,” one of Japan’s largest food industry events, took place for the first time in two years

Suppliers and buyers meeting at “The Great Okinawa Trade Fair 2021” – November 25, Hotel Collective in Naha


November 25, 2021 Ryukyu Shimpo

 

One of Japan’s largest food industry expos, “The Great Okinawa Trade Fair 2021” (hosted by the event’s executive committee) was held November 25 at the Hotel Collective in Naha. For the first time the event implemented a hybrid model, with online meetings starting as early as August, combined with in-person meetings at the event. For two days November 25-26, 13 companies from Okinawa in addition to 92 other suppliers displayed their wares, and 59 buyers, including 29 domestic companies and 30 exporters participated in the event.

 

Up through 2019 the event had always taken place in person, but the coronavirus pandemic in 2020 required them to host the event online that year. The executive committee announced that as of the closing of the exposition, 30% of in person meetings resulted in a contract (including estimates), while online meetings resulted in a contract at a rate of 17.1%.

 

On the first day of the event, 52 suppliers held meetings and displayed their goods in two different meeting halls, and on the second day 53 suppliers also exhibited their products.

 

(English translation by T&CT and Sam Grieb)

 

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