Diving Resort Travel Expo 2014 to be held in Okinawa

October 10, 2013 Wu Li Jun of Ryukyu Shimpo

The Diving Resort Travel Expo 2014 will be held at the Okinawa Convention Center in Ginowan from June 20 to 22 next year. This expo is widely regarded as the largest diving and travel event in the Asia-Pacific region.

Hong Kong based event company LX Development Group Ltd will host the expo and the Okinawa Prefectural Government and Okinawa Convention & Visitors Bureau (OCVB) have succeeded in attracting the event.

The expo aims to tap into the market in China and Southeast Asia of people interested in diving.

It will provide information on diving, showcase the latest dive equipment and hold seminars. Through various events held over three days the expo will aims to explain the charm of the sea around Okinawa to the Asian regions. The official name of the expo is the Japan Okinawa International Diving Resort Travel Expo.Seventeen countries and regions, including Fiji and Guam will send 80 to 100 companies and organizations involved in dive equipment and tourism.

The expo has previously been held in Hong Kong and Singapore and the organizer also plans to hold the event in Shanghai next March. On average, more than 12,000 people attend.

The representative of LX Development Group Ltd said, “We decided to hold the event in Okinawa because the prefecture has the most beautiful diving spots in Northeast Asia.”

According to the Chinese Underwater Association, China currently has about 100,000 divers, with the number increasing by an average of 30 percent every year.

The OCVB has taken part in the events held in Hong Kong and Singapore and plans to be represented at the expo in Shanghai. It uses diving events to promote Okinawa tourism.

(English translation by T&CT, Mark Ealey)

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