Perfect Okinawa soba

Perfect Okinawa <em>soba</em>

Masashi Nozaki (left) and Michio Taira of Mitsukura Foods, which created the noodle, promote the product. At the Ryukyu Shimpo office on January 15.


January 16, 2014 Ryukyu Shimpo

The Okinawa Soba Development and Heritage Association has started selling a new Okinawa soba called Perfect Okinawa soba as a souvenir. It enjoyed popularity when limitedly sold in the Okinawa Foods Exhibition held outside the prefecture two years ago. The product uses traditional noodles and a uniquely developed soup.

With seasoned ribs of pork and Okinawa chilli peppers, the noodles for two people are on sale at 1,200 yen plus tax.

The branches of the association have been selling it since last December. The association plans to sell the product outside Okinawa.

The association presented the product in the Okinawa Foods Exhibition held at Hanshin Department Store in Osaka in May 2012. Okinawa soba restaurants owners of the association created the noodle after much trial and error. After the exhibition, they took another year to complete the product.

Masashi Nozaki (left) and Michio Taira of Mitsukura Foods, which created the noodle, promote the product. At the Ryukyu Shimpo office on January 15.


While the noodle presented at the exhibition used wood ashes of the banyan tree in the traditional way, the product for sale provided the same taste without using the ashes to make the quality of the noodle stable. The texture of the noodle is smooth but chewy. Added with sea tangle, the soup based on pork bone is plain with the unique flavor of sweetness and savoriness.

Mitsukura Foods, which owns a noodle factory, created the product. The half-dried noodle can be preserved for 90 days.

Masashi Nozaki, the director of the association head office, said, “The soup is the only one of its kind in Okinawa. Restaurants owners who are confident of their noodles, officially recommended the product. I would like people to taste it.”

Okinawa soba restaurants owners gathered to set up the association in August, 2011. Twenty-seven owners of famous soba restaurants from Motobu to Nanjo have joined the organization.

The association holds various events such as restaurant tours, restaurant rankings and exchange events for Okinawa soba fans to promote Okinawa soba culture.

For further details, call Mitsukura Foods at 098 (945) 2959.

(English translation by T&CT)

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