Orion Breweries expands sales promotion in Hong Kong
On January 26, many visitors enjoyed Okinawan beer at the Okinawa Day event that Orion Breweries held for the first time to promote its product in Hong Kong.
January 27, 2014 Fumiaki Jahana reports from Hong Kong
On January 26, Orion Breweries held an event called “Okinawa Day” at the World Trade Center at downtown in Hong Kong. They promoted sales of Okinawa’s local beer, Orion, and introduced traditional arts, tourism and products. It is the first time that Orion Breweries held its own promotion event overseas. Singer Manami, the model featured in an advertising campaign for Orion Southern Star Beer, performed a live concert. Eisa dance also was showcased. Many visitors enjoyed Orion beers and the performances on stage.
Besides holding the Okinawa Day event, Orion Breweries expands advertising to outdoor signage and local magazines. In the wake of this event, Orion Breweries will expand its sales promotion overseas. “We could promote beer from Okinawa to many people in Hong Kong. We would like to explore new business opportunities,” said Yoshio Kadekaru, the president of the Orion Breweries, Ltd.
The company officially has started business in Hong Kong with more than 400 mass merchants and restaurants, including the major local supermarket chain Welcome since spring 2011.
(English translation by T&CT, Hitomi Shinzato)
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