Orion and Asahi co-develop third-category beer “Okinawa-dayori”

Orion and Asahi co-develop third-category beer

New third-category beer product "Asahi Orion Okinawa-dayori."

July 18, 2013 Ryukyu Shimpo

Orion Breweries and Asahi Breweries held a press conference at the Tokyo Chamber of Commerce and Industry Hall in Marunouchi, Chiyoda, Tokyo on July 17. They announced that they will sell their new jointly-developed product “Asahi Orion Okinawa-dayori” from July 23 throughout Japan except Okinawa Prefecture and the Amami District. This is the first product in their business alliance.

The companies started developing the product as third-category beer two years ago. Their aim is to have consumers outside Okinawa enjoy the atmosphere and feel of Okinawa. The combination of Asahi Breweries’ technology bringing out the flavor of clear hops and Orion Breweries’ two-stage filtration brewing produces a refreshing taste and a spectacular aroma.

Brewing will take place at Orion Breweries’ Nago Factory. The companies use “Yambaru water,” which is soft water suited for making beer. In the press conference, Orion Breweries’ Managing Director Seiichi Miyazato said, “We have created a product that allows people to enjoy the feel of the Okinawan summer.”
The retail price at convenience stores will be 147 yen, tax inclusive (350 milliliters). They aim to sell 50 thousand cases (one case = about 20 large bottles) within the year.

(English translation by T&CT, Lima Tokumori and Mark Ealey)

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