Orion Breweries Ltd. achieves twice its sales goal in Hong Kong within six months

Orion Breweries Ltd. achieves twice its sales goal in Hong Kong within six months

Yoshio Kadekaru, president of Orion Breweries Ltd. (right) and importing partner Tony Yu, president of Hoi Cheng Lung Ltd. November 2 at the Ryukyu Shimpo office.

November 3, 2011 Ryukyu Shimpo

Orion Breweries Ltd., (Urasoe City, President Yoshio Kadekaru) had sold 6250 cases (52.2 kiloliters) of 350ml canned Orion draft beer in Hong Kong as of September 2011. These figures are more than twice the year’s sales target of 3000 cases and were achieved within just six months. Orion Beer is sold in 232 shops in mass merchandiser markets and plans are afoot for it to be sold in another 50 places in Hong Kong. Annual sales are now forecast to exceed 9000 cases.

Hong Kong import wholesale company Hoi Cheong Lung Ltd., (President Tony Yu) has been working with Orion Breweries from 2005. The success of its promotions has seen sales occurring through 150 shops from March and has resulted in a surge in sales. At the end of September, the sales performance had reached 59 kiloliters including bottled beer sales beyond those through Hoi Cheong Lung Ltd.

On November 2, Tony Yu visited the Ryukyu Shimpo office with Orion president Yoshio Kadekaru. Yu commented, “Compared to European beer, Orion’s taste is fresh, but not too strong and it is gaining popularity among young people in Hong Kong. Its price is a little on the high side, but it is superior in quality. We are keen to continue selling this good quality product in Hong Kong.”

(English Translation by T&TC, Shinako Oyakawa and Mark Ealey)

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