Ginowan brand Binryu exhibits bingata wallpaper collection in France

Ginowan brand Binryu exhibits bingata wallpaper collection in France

Hideki and Nahoko Shimoji smiling with their wallpaper in the background.

March 1, 2020 Ryukyu Shimpo
Yoko Oshiro reports

Starting on January 17, Europe’s largest home décor fair, Maison et Objet, was held for five days at the Villepinte Exhibition Center in the suburbs of Paris. The wallpaper collection from Binryu, the original brand of Araya Planning, a Ginowan company that produces goods using bingata textiles, captured the attention of fairgoers.

This was the second time Binryu was exhibited at Maison et Objet. Last time, the company exhibited mainly kitchen items, and exhibited the same items that it sells domestically in Japan, but since the products diverged significantly from the European style in terms of size and other factors, it faced difficulty. Therefore, this time it developed and exhibited new products with an eye toward expanding into Europe. Husband and wife Hideki, 46, and Nahoko, 45, Shimoji, the company’s representatives, saw their development work rewarded, as they received many inquiries at the fair, decided on an agent to sell their goods in France, and also struck up business talks with prospective customers in Italy and Monaco.

Nahoko Shimoji attending to a customer.

Binryu was established in 2006. The couple says that it started when they made a leash and collar for the golden retriever that lived with them at the time. They plan to keep making goods that add fun and joy to people’s lives and that people will want to give as gifts.

“At this exhibition, we learned that our designs appeal to people in warm regions like southern France, Monaco, Italy, and Spain. We hope to expand while targeting these regions,” the Shimojis said.

(English translation by T&CT and Sandi Aritza)

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