Kin business group publishes booklet to promote Taimo sweets

Kin business group publishes booklet to promote <em>Taimo</em> sweets

On April 24, members promoted taamu sweets at the Kin Town Commerce and Industry Association.

April 29, 2013 Ryukyu Shimpo

In order to promote sweets made with locally produced taimo, at the end of March the Kin Town Commerce and Industry Association published a booklet called “Taamu Sweets.” They printed 10,000 copies and will give them away for free. The association aims to promote taamu sweets as a resource for tourism in the same way as taco-rice. Morimitsu Kokuba, the president of the association said, “Each store makes various types of sweets using local products. We want to promote the sale of these sweets, both to tourists and locals.”

The booklet “Taamu Sweets”

A total of 18 different kinds of taamu sweets such as baked goods and cream puffs from six stores are listed in the booklet with a description and a picture. In Kin Town, where about 300 tons of taimo are collected yearly, taimo sweets have been consumed for more than 20 years. In the 1990s, the association worked to establish locally produced items and from a couple of years ago, more stores have begun to sell taamu sweets. Some items are sold at the service area of Okinawa Automobile Expressway. Taimo has become popular as sweets. Kokuba said, “Since the United States military returned the Gimbaru Training Area to Kin Town, people have greater incentive to use the land for tourism. The demand for locally produced items is now increasing because of the growth of home-stay projects. Our association wants to support stores that use local products.”

(English translation by T&CT, Megumi Chibana and Mark Ealey)

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