Chibana Hanaui textile products to enhance regional branding in Okinawa
November 20, 2014 Ryukyu Shimpo
Luggage and accessory store Tajimaya has developed original products with Okinawa City’s Chibana Hanaui textile company, which makes state-designated traditional crafts. They released their new products on November 20. Tajimaya, the Chibana Hanaui Business Cooperative, and a leather manufacturer Erina, jointly developed the products. They made five accessory items including a business card holder and a billfold wallet made with top quality Italian leather. The coproducers aim to establish regional branding with Chibana Hanaui and promote these new items.
The co-producers made a series of trial products for one year. Other products
include a coin purse, a long wallet, and a round-shaped wallet. The product comes in three different colors; red, yellow, and navy. These gorgeous, calm colors are
distinctive to the Chibana Hanaui brand.
A total of 500 items have been produced for the first round of sales. Prices start from 7,700 yen without tax. On the basis of demand, further production will be considered.
President Gensei Koja of Tajimaya said, “The products have unique styles and designs. It is the first step towards a long held dream to establish an original brand. We would like to expand the range of items to include new products such as shopping bags.”
Chief Executive Junichi Kobashigawa of the Chibana Hanaui Business Cooperative said, “These items are the first ones developed by the companies’ initiatives. Utilizing the characteristics of the textile, the producers have created a very beautiful look.” The products will be released at Tajimaya stores in five locations, including Okinawa City, Naha, and Nishihara. For further details, call Tajimaya main shop at 098 (937) 8117.
(English translation by T&CT and Megumi Chibana)
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