Okinawa’s tourism revenue for 2018 at record high of 733.4-billion yen

Okinawa’s tourism revenue for 2018 at record high of 733.4-billion yen


July 19, 2019 Ryukyu Shimpo

During the regular press conference on the morning of July 19, Okinawa Prefecture Governor Denny Tamaki announced the tourism revenue, including both domestic and foreign tourists (by air) for 2018.

Compared to the previous year, it was 733.4-billion yen, which is a 5.1 percent increase.

For the first time ever, the number surpassed 700-billion yen, which is a record high.

Besides the total number of tourists increasing, there was also an increase in average individual spending for domestic tourists.

Governor Tamaki is enthusiastic.

He said, “We set the target for tourism revenue for 2019 at 800-billion yen, a 9.1 percent increase compared to the previous year.

We’re hoping to roll out an effective promotion that incorporates Asia’s dynamism and where the government and the people work together as one.”

Average individual spending for domestic tourists was at 76,734 yen, which is a 6.2 percent increase compared to the previous year.

According to the breakdown, tourists spent the most money on lodging expenses of 26,477 yen, followed by food and beverages of 16,907 yen, and souvenirs/shopping of 13,186 yen.

The average individual spending for foreign tourists was 90,119 yen, which was a 10.1 percent decrease compared to the previous year.

The average number of nights spent by domestic tourists was 3.75 days, 0.02 days less than the previous year.

The average number of nights spent by foreign tourists was 4.77 days, a 0.18 day decrease compared to the previous year.

(English translation by T&CT and Chelsea Ashimine)

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