Tourism revenue in Okinawa reaches a new high in fiscal 2013

Tourism revenue in Okinawa reaches a new high in fiscal 2013

Average expenses per person for domestic and foreign tourists visiting Okinawa.


September 20, 2014 Ryukyu Shimpo

The Okinawa Prefectural Government announced a 12.1 percent increase in tourism revenue from the 2012 fiscal year to the 2013 fiscal year. At 447,868,000,000 yen, the 2013 figure represents a new high. This is the first time the number has increased by more than 10 percent since statistics started being recorded in the 2006 fiscal year. Average expenses per person were up by 0.9 percent to 68,062 yen. This was the first expenses increase in three years.

The average length of stay for tourists increased by 0.08 days to 3.38 days and expenses on services such as fine-dining increased among foreign tourists. These factors contributed to the new high in tourism revenue.

Among foreign tourists, the average expenses per person for those visiting Okinawa by air increased by 15.9 percent to 96,548 yen. The average expenses per person for those visiting Okinawa by sea increased by 31.2 percent to 26,238 yen. All the figures relating to expenses for foreign tourists such as lodging, traffic, and souvenirs were up from the previous year. Out of these numbers, fine-dining spending among foreign tourists visiting by air increased by 23.9 percent to 21,392 yen, while the number for those visiting by sea doubled to 2,581 yen.

The average expenses per person for domestic tourists decreased by 1.0 percent to 67,323 yen. Average expenses per person for domestic and foreign tourists increased in all categories from the previous year, except expenses for entertainment.

(English translation by T&CT)

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