Providing winter watermelons to all of Japan JA promotes Nakijin produce in Tokyo

Providing winter watermelons to all of Japan JA promotes Nakijin produce in Tokyo

The Nakijin watermelon tasting and promotional event. With shouts of “Japan’s earliest watermelon,” workers provided watermelon to customers. January 15, Tamagawa Takashimaya, Tokyo


January 17, 2020 Ryukyu Shimpo

Tokyo – On January 15, JA Okinawa held a tasting and promotional event in Tokyo to increase awareness of Japan’s earliest watermelons, Nakijin watermelons, outside of Okinawa.

Workers promoted and provided tastings of winter watermelons to consumers, beginning the day in the early morning with brokers at Toyosu Market and moving in the afternoon to Takashimaya in Tamagawa.

Customers, mouths full of watermelon, called the watermelons in winter “unusual” and described the taste as “sweet and delicious.”

They were eager to buy Nakijin watermelon.

The JA Okinawa Nakijin House Watermelon Production Subcommittee is a group of 23 people.

Yusaku Toyozato is the committee chair.

He says, “Starting in April, we will participate in the Hometown Tax Donation program.

We will work to rebuild our brand by focusing on flavor.”

Mikio Aihara, a resident of Setagaya, came into Takashimaya to shop.

He purchased one watermelon, saying “this is my first time buying a watermelon in winter!”

(English translation by T&CT and Ellen Huntley)

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