Okinawan media companies to start dieting project

Okinawan media companies to start dieting project

In the open space in front of Palette-Kumoji Shopping Centre in Kumoji, Naha, employees representing the companies involved weighed themselves at the start of the project in a dieting competition at around 5:30 p.m. on July 1.


July 2, 2013 Ryukyu Shimpo

Ryukyu Shimpo, Okinawa Television Broadcasting and Radio Okinawa held a kick-off event for a dieting project on a stage set up in the open space in front of Palette-Kumoji Shopping Centre in Naha on July 1.

The companies named the project Ichikiro Herasu (Lose one kilogram of weight)! Its aim is to make Okinawan people aware of their health.

By using comedy skits and physical exercise, the companies are appealing to Okinawan people to reclaim the title of the prefecture with the highest longevity.

Ryukyu Shimpo President Junichi Tomita, Okinawa Television President Soko Machida and Radio Okinawa President Akira Morita revealed the project title.

Representing the three companies, Tomita said, “We hope that by providing information about eating habits and effective exercise we can help reclaim our position as the prefecture with the highest longevity.”

As part of the project, nine employees from the companies took part in a dieting competition.

(English translation by T&CT, Mark Ealey)

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