Okinawa Coca Cola Bottling to issue special retro-design can to celebrate the 50th anniversary of the reversion

Okinawa Coca Cola Bottling to issue special retro-design can to celebrate the 50th anniversary of the reversion

(From the left) Rin Shiroma, Aika Yokuda, and Tatsuya Yamada from Okinawa Coca Cola Bottling showing off their retro design for limited sale in Okinawa – May 10, at the Ryukyu Shimpo offices in Naha


May 11, 2022 Ryukyu Shimpo

By Eriko Tamaki

 

To commemorate the 50th anniversary of Okinawa reverting to Japanese control, Okinawa Coca Cola Bottling (Urasoe, Yoshihiko Koyama, CEO), the company announced the re-release of a 50-year-old label for a special retro-design can. The release will be a limited 150,000-can production only for sale in Okinawa

The retro-designed can will be a 250 ml can with the “Coca Cola” label written in katakana, with a “registered trademark” stamp written in kanji underneath. The can will also use a deeper red color than what is being used on the can currently.

Aika Yokuda, who is in charge of strategic planning at the company, said, “We want to provide some nostalgia while still offering the same great taste for people who have been drinking coke since that time. For young people, the retro design will bring them closer to the reversion of 50 years ago.”

The retro-designed can will be for sale at supermarkets, convenience store, and vending machines throughout Okinawa. The company is planning on selling the cans for 110 yen (before tax)

 

(English translation by T&CT and Sam Grieb)

 

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