“SPAM Musubi,” originally from Okinawa, gains popularity throughout Japan, becomes best seller at Family Mart in August

“SPAM Musubi,” originally from Okinawa, gains popularity throughout Japan, becomes best seller at Family Mart in August

The popular “SPAM Musubi” being sold by Family Mart all over Japan (image provided by Family Mart)


September 15, 2021 Ryukyu Shimpo

 

Family Mart (Tokyo – Kensuke Hosomi, CEO) started selling a pork and egg musubi “SPAM Musubi – Tuna Mayonnaise” (248 yen, tax included) throughout Japan in August, and it has quickly overtaken staples such as their grilled salmon musubi to become Family Mart’s top selling musubi in August. In just one month they sold over 4 million.

The musubi uses Whole Food’s (US) canned pork product “SPAM,” and combines it with grilled egg and tuna in mayonnaise.

According to Family Mart, around 40% of purchases were women, around 2% higher compared to other musubi. A representative from the company said, “It has a good amount of volume, and can still be bought with one coin even when adding a salad, which may be the reason for its popularity with women.”

Originally, the musubi was sold by Okinawa Family Mart (Naha) in Miyakojima in 2000, becoming an island staple under the name “Pork & Egg Musubi.” It was well received by locals, so it was released nation-wide on August 3 as part of the company’s 40th anniversary of its founding.

Another representative from the company said, “Sales have been better than expected. From now, we want to look into developing some other flavors.”

In Okinawa, the “Pork & Egg Musubi” continues to be sold. A representative from Okinawa Family Mart said, “We are extremely happy that Okinawan soul food is popular throughout Japan.”

 

(English translation by T&CT and Sam Grieb)

 

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