Agu pork from Okinawa to be sold in Singapore for the first time
March 29, 2016 Ryukyu Shimpo
Kin Agu Corporation shipped its first Okinawan agu pork to Singapore. Meat products totaling 456 kg per month will be sold at local high class restaurants and stores. According to the prefecture, this will be the first import of Okinawan agu to Singapore.
All the pork meats need to be processed in facilities licensed for import approval when they are carried abroad. Since there are no facilities licensed to process meat for export to Singapore in Okinawa, the meat will be processed at facilities in Kagoshima Prefecture. After processing, the meat will be shipped by air from the Naha airport using the prefectural government’s international logistics hub promotion project.
Kin Agu plans to increase the amount of agu monthly imported from 40 pigs to 100 pigs within two years as it pushes to expand its market abroad. The company is also considering starting pork exports to Taiwan by the end of this year. Mitsumori Kokuba, the president of the company, who visited Ryukyu Shimpo on March 28 said, “We want to sell good meat produced in the prefecture, and we want people who eat agu to visit Okinawa.”
According to Katsuya Tamaki of Singapore branch office of the Okinawa Prefectural Government, pork meat produced in Japan is getting popular and agu can be sold at high prices as a premium brand.
(English translation by T&CT and Sayaka Sakuma)
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