1000 people stand in line for the first H&M store at Okinawa Rycom

1000 people stand in line for the first H&M store at Okinawa Rycom

H&M AEON Mall Okinawa Rycom opens with ribbon-cutting by Lucas Seifert, CEO of H&M, and Loveli, model.


April 20, 2017 Ryukyu Shimpo

The very first store of the Sweden-based, globally well-known clothing brand, Hennes & Mauritz, known as H&M, opened in the AEON mall Okinawa Rycom in Kitanakagusuku Village on April 20. More than 1000 people, mostly women, waited for its opening from early morning. Lucas Seifert, CEO of H&M Japan, and Loveli, a model, cut the ribbon to open the store at 11a.m.

The store had some opening gifts for its first customers such as 500 tote bags designed specially for the Okinawa store. Seifert said, “we are happy to be welcomed by so many people in Okinawa. We would like to continue our work as a brand that gives inspiration and surprise to its customers.”

The first H&M in Japan opened in Ginza, Tokyo, in 2008. This opening at the AEON Mall Okinawa Rycom marks the 67th store in the country. The store took over the 1300 square meters on the first and second floor where an American brand, OLD NAVY, used to be the tenant but has left the Japanese market.

(English translation by T&CT and Sayaka Sakuma)

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