Miyagi Store opens a permanent retail space for Hokkaido products

Miyagi Store opens a permanent retail space for Hokkaido products

Miyagi Store sells seafood and delicacies fresh from Southern Hokkaido at a permanent retail space.


July 17, 2013 Ryukyu Shimpo

Miyagi Store at the Ichiban Gai shopping avenue in the center of Okinawa City opened a permanent retail booth on July 5 for “Tastes of the North.” The store aims to promote products from Hokkaido. The store is doing this in cooperation with the Southern Hokkaido Products Distribution Cooperative, which is made up of fish processing workers and farmers. This is the first time the cooperative has opened a permanent retail base in Okinawa. Those involved hope to promote the regions through exchange of products between Okinawa City and Hokkaido.

The cooperative opening a booth at Okinawa City Industry Festival this January started things off. The representative of Miyagi Store, Ryoichi Miyagi, became interested in the booth when he saw the queue of people it attracted. He was impressed by the taste of “Donan products” and this stimulated him to look open a permanent booth in the store. The Oshima Credit Union in Mori Town in Hokkaido and the Koza Credit Union in Okinawa City, which had set up a booth at the festival, used their networks to cooperate. Thanks to them, the store was able to open a permanent booth.

Using about one-third of the 150 square meters of store space, the store sells about 50 items. These include seafood fresh from Southern Hokkaido such as hairy crabs, scallops and Okhotsk atka mackerel, as well as Japanese sake, soy sauce and various nibbles. For the three days of July 5, 6 and 7, to mark its opening, the store held a special food and product fair. Many customers visited the fair, looking to sample a taste of Hokkaido. Miyagi store plans to sell Okinawan products to Hokkaido through the cooperative. Miyagi said, “This is the only permanent booth in Okinawa where you can get fresh seafood from Hokkaido.” He went on to say, “We would like to attract customers not only from Okinawa’s central area, but also from other places throughout the prefecture. We want to promote the Ichiban Gai shopping avenue by selling products sourced directly from Hokkaido.”

For inquiries, call Miyagi Store at 098 (937) 3265.

(English translation by T&CT, Megumi Chibana and Mark Ealey)

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