Okinawa ranks as the sixth destinations recommended by UK travel website
December 16, 2016 Ryukyu Shimpo
A major travel arrangement website in UK called Skyscanner announced “top holidays destination,” and Okinawa ranked as the sixth in the top seven destinations. Okinawa is only place ranked from Asia, described as “the most beautiful and mysterious beaches.” According to the prefecture it is the first time Okinawa was selected in the rank.
The Rakuten Travel, a domestic trip arrangement service, also announced Okinawa as the first rank in the popular domestic travel destinations on December 15. The popularity of Okinawa as a tourism destination has been dominant.
In the Skyscanner’s recommended travel destinations, the first rank went to the Mediterranean island country, Malta. An autonomous state of Spain, Asturias State, was selected for the second as well as a Caribbean island country of Barbados as the third in the ranking.
In 2016, the number of searches for flight tickets to Okinawa increased by 44 percent on the previous year. The popularity of Okinawa as a major travel destination was attributed to the opening of global-brand hotels such as Hilton and Hyatt, as well as to the island’s coral reefs, which provide great diving and snorkeling, including a “wonderful cave experience”.
Skyscanner is the top travel website in Europe, the US, Asia and the Pacific regions, enabling customers to easily compare the costs for flights tickets and hotels sold in various travel websites. 60 million people use the website monthly, and the website provides the service in 30 different languages.
In the Rakuten Travel domestic travel destination ranking, an increase in tourists to northern Okinawa, Miyako Island, and Irabu Island helped boost Okinawa’s popularity.
(English translation by T&CT and Sayaka Sakuma)
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