Yaese Town and Koyo High School co-create Chinese-language promotional video on Okinawa tourism

Yaese Town and Koyo High School co-create Chinese-language promotional video on Okinawa tourism

The students have created a promotional video on Yaese Town in Chinese. At Koyo High School in the Minatogawa district of Yaese Town on November 28.


December 15, 2014 Ryukyu Shimpo

Yaese Town and 26 students belonging to a Chinese course in Koyo High School have co-created a promotional video about the town in Chinese.

On November 28, they screened the movie at the school.

The students worked in 8 groups to create the video, which conveys the charms of the town such as traditional events, cultural assets, gourmet foods, and a traditional fishing technique.

The movie consists of a one-minute-photographic slide show with music. It has Chinese subtitles. The students were in charge of the translation.

One-B group introduced viewers to the great lions carved in stone of the Tomimori district, saying, “Yaese Town has many great lions” in Chinese. One-D group explained that visitors to the town could buy fresh vegetables and cakes made of locally-produced vegetables, at a morning bazaar.

Two-B group showed fishermen passing the traditional fishing technique from generation to generation.

The Town Mayor Hougi Hiyane said, “Although we are taking advantage of local resources and encouraging tourists to stay in the town and visit tourist spots here, the tourism industry has not yet taken off in general. Students who will be major players in the next generation, promoted our town in Chinese. It will hugely contribute to develop the town.”

(English translation by T&CT)

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