Sweet Bakery Porsche gets halal certification for its Beniimo tart

Sweet Bakery Porsche gets halal certification for its Beniimo tart

On March 31, at the Okinawa Prefectural Government Office, Kazuko Takushi (center), the president of the Sweet Bakery Porsche Co., announced that the company had won the halal certification for its Beniimo tart.


April 1, 2014 Ryukyu Shimpo

The Sweet Bakery Porsche Co. in Yomitan Village has received the halal certification for its Beniimo tart. This is the first halal-certification for the confectionary industry, and the second for the entire food industry – the first company was Yaeyama Shokusan Co. With support from the Okinawa Products Associated Co., the sweets bakery company has strived for gaining the certification.
The people involved hope that this attracts more Muslim tourists to Okinawa. They also hope that this will have a ripple effect on Okinawa tourism because Muslim people will be able to buy souvenirs. Kazuko Takushi, the president of the Sweet Bakery Porsche Co., and other people involved, announced that the company had won the halal certification for its product at the Okinawa Prefectural Government Office on March 31.

For now, the production-line tart is the only product for which the Sweet Bakery Porsche Co. has received the halal certification. At the factory in Kokusai Street, Naha the company makes and sells as much as 9.4 million pieces yearly. The company will increase the halal certified products at other factories. It plans to sell the products with the halal certification mark at the beginning of May at the earliest.

Kazuko Takushi, the president of the Sweet Bakery Porsche Co., said, “We would like to contribute to the tourism development of Okinawa, by serving the safe products for Muslim tourists to buy and eat.”

NPO Nippon Asia Halal Association, which is located in Chiba, examined the production process, including the sourcing of raw materials as well as the cleanliness of equipment and space used.

“Beniimo tart has reached to the highest standards on every subject,” commented Dr. Saeed Akhtar, the director at the Japan-based Nippon Asia Halal Association who was present during the news conference held in Naha. “I was surprised by the beauty of nature when I visited Okinawa last year for the first time. Okinawa is a land that is not known to Muslims. Okinawa will grow as a tourist destination that is safe and comfortable for Muslims if the services such as souvenir-shopping can be improved by the halal certification.

Managing Director of the Okinawa Products Associated Co. Naoshi Miyagi said, “We would like to further expand the halal products in Okinawa. We expect to spread the halal certificated products to the markets in Malaysia and Singapore from Okinawa for the future.”

(English translation by T&CT)

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