OCVB promotes Okinawa resort weddings in Hong Kong
December 18, 2013 Ryukyu Shimpo
The Okinawa Convention & Visitors Bureau (OCVB) exhibited at the Hong Kong Wedding Expo 2013 held from December 13 to 15 in Hong Kong. Ten companies from Okinawa, including the Okinawa Resort Wedding Association and the Chiyoda Bridal House, had a presence in the Okinawa booth. A total of 617 couples visited the booth, with 78 of them making tentative reservations that same day, and 30 couples entering into contracts with companies.
The staff in the Okinawa booth received many inquiries about wedding photographs as well as legal wedding services that are recognized as marriage for customers in Hong Kong.
According to a survey carried out in Hong Kong in 2012, a newly married couple spends about 3.75 million yen on their wedding. With 58,400 newly married couples tying the knot that year, the wedding industry in Hong Kong is worth about 219.3 billion yen.
Representatives of the Hong Kong office of the Okinawa Prefectural Government said, “We will publicize our legal wedding services and try to take advantage of Okinawa being a resort destination close to Hong Kong. We can create a point of difference from our competitors.”
(English translation by T&CT)
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