Awamori seminar held in South Korea

<em>Awamori</em> seminar held in South Korea

A seminar event for introducing awamori to South Korean buyers was held at the izakaya Kobachi in the Gangnam Finance Center in Seoul on September 24.

September 29, 2013 Ryukyu Shimpo

The Seoul office of the Japan External Trade Organization held a seminar event at Gangnam Finance Center in Seoul on September 24 to introduce the Okinawan alcoholic beverage awamori to local hotels and izakaya or Japanese style taverns. A total of 16 South Korean buyers attended the event.

Helios Brewery took part from Okinawa, introducing the drink and holding a tasting session. The company will officially ship the awamori brand Kura to South Korea from the beginning of October.

Akane Matsuda of Helios Brewery explained the best ways to drink awamori, introducing five brands, including plum wine. The event was popular among the buyers. One of them said, “I am glad to learn the diverse nature of the drink.” Another buyer said, “Awamori could make inroads into the alcoholic drink market in South Korea if the companies appeal to customers by selling it as a premium shochu, which is already popular here.”

Matsuda said, “By talking directly to the people involved in hotels and izakaya, I was able to get more information about distribution, marketing channels and price setting. I think we got a toehold for developing the awamori market in South Korea.”

(English translation by T&CT, Mark Ealey)

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