Kumejima’s Kumesen’s new awamori “Karate” to go on sale next month

Kumejima’s Kumesen’s new awamori “Karate” to go on sale next month

Kumejima’s Kumesen CEO Masaya Shimabukuro (left) announcing the sale of the new awamori “Karate,” with Okinawa Traditional Karate Promotion Association chairman Choko Kyuna (fourth from the left) on May 26 at Okinawa Karate Hall, Tomigusuku


May 27, 2017 Ryukyu Shimpo

The awamori brewery Kumejima’s Kumesen (CEO: Masaya Shimabukuro) announced the release of their new Ryukyu Awamori “Karate,” at the Okinawa Karate Hall in Tomigusuku on May 26. The label has the kanji for “Karate,” and is decorated with things such as a black belt and weapons. Shimabukuro explained, “By fusing two of Okinawa’s traditions, karate and awamori, we hope to further broaden the culture.” The new brand is scheduled to hit the shelves in mid-June.

Inside Karate will be Kumejima’s Kumesen 30%. There will be a 1.8 liter bottle for sale for 1,500 yen, and a smaller 600 ml bottle for 600 yen. The brewery is also looking to sell outside of Okinawa. Part of the proceeds will go to the Okinawa Traditional Karate Promotion Association.

Choko Kyuna, chairman of the Karate Promotion Association, expects that, “As the birthplace of karate, Okinawa attracts karate practitioners from all over the world. Bringing back this awamori as a souvenir will help widen the appeal of karate.” Shimabukuro added, “I would also like to take the appeal of awamori overseas.”

(English translation by T&CT and Sam Grieb)

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