BURGER KING to opens its first outlet in August in Okiei Street, Naha
June 14, 2012 Ryukyu Shimpo
In early August, the U.S. fast food hamburger chain from Miami, BURGER KING (BK) will open its first Okinawan outlet in Makishi, Naha. It will be open every day from 7:00am to 11:00pm. The store will have 83 seats, including 14 seats in a smoking area. While it is a familiar hamburger chain to people on the U.S. military bases in Okinawa, it will be the first outlet located outside of the bases.
As of June 13, BK has 44 outlets throughout Japan outside U.S. military bases. Including this one in Okinawa, BK plans to have opened 300 outlets in Japan by 2015. A spokesman for the company says, “American culture has permeated the market in Okinawa. BK has already opened on the bases and has an established profile. Hamburger consumption per person in Okinawa is the highest in Japan, and the presence of many foreigners and tourists contribute to this. We decided to open a shop early in Okinawa because it is the most likely to have an pre-existing level of demand.”
On June 13, BURGER KING Asia Pacific, which handles BK in Asia, BURGER KING Japan, and Okinawa BURGER KING (OBK), which oversees the Okinawa area, agreed on a franchising contract for store development in the prefecture. The main sales point of BK is that its large beef patties are grilled over an open flame rather than on an iron hotplate, and the most popular product is the “Whopper,” which has lettuce, tomato, onion, and a meat patty and is a large 13 centimeters in diameter.
OBK was established in May 2012 as the BURGER KING company for the Okinawa area. In Ishigaki City, the company president, Ichiro Ohama, manages the industry and hotel management Ishigaki SS Group, and the restaurant business Orito Foods.
(English translation by T&CT, Megumi Chibana and Mark Ealey)
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