Cyurabana creates and sells Okinawan tea in China
Cyurabana started selling raffiane tea, which has no additives, in May, at a cafe in Sichuan
June 6, 2012 Ryukyu Shimpo
Cyurabana, a company based in Okinawa City that plans and markets products made using Okinawan natural materials, has started selling raffiane tea made with no additives, using only the benifuki variety of Okinawan tea leaves, at a cafe in China’s Sichuan Province in May. It has been also introduced on menus in the cafe as an Okinawan tea.
They plan to open a second store on June 10, and the company has been working hard to increase the number of new customers in the home of tea.
A major coffee supplier in Japan, Dart Coffee, and several business people who have companies in Okinawa and Taiwan, have recently established the cafe in China. Looking to the future, they are planning to expand the operation to 42 stores, including some in Taiwan.
Kanekawa Seicha, a tea company based in Nago, made the benifuki variety of raw materials, and the Cyurabana blends and sells it as raffiane tea. Cafes in resort hotels in Okinawa have been selling it since this January.
A spokesperson for Cyurabana commented, “We are very pleased to hear that people in Taiwan, the home of tea, have praised our tea as being delicious. We hope that tea growers in Okinawa will be encouraged by the market for tea expanding in this way.”
(English translation by T&CT, Lima Tokumori and Mark Ealey)
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