OKINESIA promotes a new brand of scent called Kabuchii

OKINESIA promotes a new brand of scent called Kabuchii

Yukitaka Kinjo, the president of OKINESIA Inc. (on the right) and perfumer Miya Shinma promote Kabuchii Essential Oil


May 14, 2011 by Yoko Oshiro, correspondent of the Ryukyu Shimpo

Yukitaka Kinjo, president of OKINESIA Inc. (Naha City), a company specializing in the production and distribution of foods and houseware products utilizing materials unique to Okinawa, visited France to promote a new product called Kabuchii Essential Oil.

Certified to work under the Ministry of Economy, Trade and Industry and Ministry of Agriculture, Forestry and Fisheries of Japan-financed assistance project for Small and Medium Enterprises and Agricultural and Fisher Operators, OKINESIA had been working hard on the research and development of effective utilization of Kabuchii a rare Okinawan citrus.
As a result, OKINESIA created Kabuchii Essential Oil, and their staff visited Paris in attempt to open up a new market for this oil created for the European market, the birthplace of aromatherapy.

In preliminary discussions held in a workshop of Miya Shinma Perfume House, headed by Miya Shinma, a perfumer active in Paris who helped OKINESIA develop its perfume UTAKI, Kinjo indicated his desire to make a start on opening up a new market in Europe.

Kinjo said, “Kabuchii is not well-known among Okinawan citrus fruits, but it does have a unique scent and there is the possibility of creating added value as a product. We are now carrying out research in conjunction with Kitasato University and would like to introduce Kabuchii Essential Oil to Europe and beyond. It is the only scent in the world created from a citrus unique to Okinawa.”

(English Translation by T&CT, Mark Ealey)

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