Awamori from all 45 distilleries repackaged with vintage labels available now

Awamori from all 45 distilleries repackaged with vintage labels available now

Yoshinori Kyan (right) and Masayoshi Higa promote the special edition vintage-label mini awamori set to commemorate the 50th Anniversary of Okinawa’s Reversion to Japan. Photographed at Ryukyu Shimpo in Naha City on April 28, 2022.


May 3, 2022 Ryukyu Shimpo

By Chie Tome

 

On April 29, Kyan Shoten, a general wholesaler and retailer of awamori located in Naha City (president Yoshinori Kyan), released a special edition mini awamori set to commemorate the 50th anniversary of Okinawa’s reversion to Japan. The set features awamori from all 45 distilleries in Okinawa, each bottle repackaged with a reprinted label from the time of Okinawa’s reversion. Each set includes 45 100ml-bottles of awamori and two posters showcasing vintage labels from around the reversion and current labels in use today. A total of 540 limited edition sets were produced.

 

Many of the awamori labels have changed design since the 1970s.

 

The phrase “Ryukyu awamori” is found on most awamori labels today, but the nostalgic vintage designs instead use phrases such as “authentic awamori.” Some labels were printed in English.

 

Kyan Shoten president Yoshinori Kyan, who visited the Ryukyu Shimpo newspaper on April 28, said, “With the total volume of awamori shipments declining for 17 consecutive years, we want to remind Okinawans once again of the brilliance of awamori.” Masayoshi Higa (Sales and Planning) added, “This is an exquisite set that was made possible with the collaboration from all the [local] distilleries. It also makes for good decor.”

 

The set can be purchased at Kyan Shoten and other sake retailers for 19,800 yen (tax included).

 

(English translation by T&CT and Monica Shingaki)

 

 

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