Okinawans form committee to revitalize Yokohama through new J-drama, Chimudondon
December 2, 2021 Ryukyu Shimpo
By Sakae Toiyama
The Japanese public broadcaster NHK’s newest asadora (morning drama) series Chimudondon (Okinawan for ‘racing heart’) will air next spring. In response, the municipality of Tsurumi Ward in Yokohama City, Kanagawa Prefecture (where the drama’s story is set) has joined forces with the ward’s market and Okinawa Kenjinkai (Okinawan association) to launch the “Tsurumi Yokohama Chimudondon Project.” The project’s executive committee was formed on December 1 and is tasked with promoting Tsurumi Ward while leveraging exposure the national TV series will bring. The committee held its first general meeting at the Okinawa Kenjinkai event hall, Okitsuru Kaikan, in Tsurumi the same day to approve its official logo and the project executive summary.
There was also a meet and greet for project members who will be working with the executive committee members.
Okinawa Bussan Center’s president and Naha City-native Yuta Shimozato was appointed chair of the executive committee. He commented, “The drama series will push Tsurumi into the national spotlight. I look forward to collaborating with everyone to promote Tsurumi and Okinawa.”
The Tsurumi Chimudondon Project’s basic concept is: “Turn Chimudondon fans into Tsurumi Ward fans.” The goal is to revitalize the ward by increasing its recognition through local events linked to the TV series. The executive committee includes members of the Okinawa Kenjinkai; a non-profit organization that supports Japanese Americans; and the ward’s municipal association. Meanwhile, project members come from 26 local companies and organizations, such as JR Tsurumi Station, Keikyu Electric Railway, Yokohama Nakadori Post Office, Kanagawa Toyota Motor Co., and Kanagawa Shimbun.
The official logo of the executive committee includes the inscription: “Tsurumi Yokohama will make your heart race (chimudondon)”, and features designs of the shisa-dog to symbolize Okinawan culture; the samba to symbolize South American culture; and the mascot of Tsurumi Ward. As its next step, the committee plans to create a website, a social media presence, and a PR video.
(English translation by T&CT and Monica Shingaki)
Previous Article:Base burden reduction on Okinawa still distant concept 25 year after SACO agreement
Next Article:Prime minister Kishida says Henoko relocation is “the only solution,” links position to Okinawa economic promotion in his general policy speech
[Similar Articles]
- Takae representatives vote to return helicopter accident-related gratitude letter to U.S. military
- Oku assembly unanimously agrees to oppose port use for transport of Henoko base materials
- Growing goya as a “Green-Curtain” – a shield against the summer heat Nerima Ward distributes seeds to residents
- Nakandakari Ward holds ceremony to transplant young rice plants and pray for good harvest
- Gifting project seeks sanshin donations to send to France