POLA ranks Okinawan skin most resilient to stress, thanks to pork and bitter melon
November 13, 2020 Ryukyu Shimpo
On Good Skin Day, which falls on Nov 12, the Tokyo-based cosmetics giant POLA announced the results of the 2020 POLA Apex Nippon Bihada-ken Grand Prix, a ranking of Japan’s 47 prefectures based on the skin survey it carries out on women across the country. Okinawa placed first in the division for skin resilience against internal and external stress, such as climate, changes in living environment, and stress arising from social relationships. Okinawan women were judged to have skin resilience to acne and external physical irritation.
Okinawa Churashima Ambassador Vanesa Oshiro attended the online event to announce the results and revealed the secret to Okinawan skin: “The sun is strong all year round [in Okinawa], so we pay close attention to sun care. The local cuisine commonly includes pork, and throughout the year, we eat bitter melons, a great source of vitamin C.”
POLA collected skin data from 366,000 women during “skin checks” conducted at their stores across the nation between July 2019 and June 2020. The data was analyzed from 18 different criteria, including water content, clarity, and hormonal balance.
This year, to celebrate diverse skin types that are often not measurable by the ranking criteria alone, 14 new divisions were created to recognize those unique skin types, categorized by factors that contribute to beautiful skin.
Ishikawa Prefecture placed first in the 2020 POLA Apex Nippon Bihada-ken Grand Prix, with Akita Prefecture coming in second, and Yamanashi Prefecture third. In Ishikawa Prefecture, women had balanced skin with bounce and clarity and resilience to temporary skin problems. Ishikawa women were also judged to have skin with an excellent ability to retain moisture and strong skin barrier functions.
(English translation by T&CT and Monica Shingaki)
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