Koza’s Air in a Can: Okinawa City Tourism & Products Association launches Gate Street Edition

Koza’s Air in a Can: Okinawa City Tourism & Products Association launches Gate Street Edition

Koza’s Air: Gate Street Edition, which launched on August 21 (Okinawa City Tourism & Products Association)


August 27, 2020 Ryukyu Shimpo
By Hikaru Masaki

Okinawa – The air of Koza in a can! Following the example of canned air from certain regions or eras sold throughout Japan, the Okinawa City Tourism & Products Association (OCTPA) began selling Koza’s Air: Gate Street Edition on August 21. OCTPA spent around 2 months commercializing the canned air.

Kazusei Yamada, head of the association, explained the reason for developing the product. “There’s so little fun in the news these days. We wanted to make people laugh with a humorous product. It’s difficult to travel right now, so our hope is that someone who buys this canned air will remember Okinawa City and come visit again.”

Yasutaka Hanashiro is in charge of products for OCTPA and came up with the packaging and the items to be included in the can. He incorporated the American feel of Koza and used the A-sign as a motif. He says, “I put words associated with Koza on the label in English. I hope people enjoy how quintessentially Koza it is.”

Yasutaka Hanashiro promotes Koza’s Air.

The can contains Koza’s air and one of three original pins. Only 70 cans will be sold and each will have a serial number on it. One can costs 800 yen (including tax) and each person may purchase up to five cans. The cans are being sold at OCTPA or online.

For additional information, call OCTPA at 098 (989) 5566. To purchase a can online, visit Okinawa City Tourism & Products Center Dream Plaza on Ochanoko (https://okinawacity.ocnk.net/).

(English translation by T&CT and Ellen Huntley)

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