Okinawa promotes charm of Awamori to British luxury liner guests

Okinawa promotes charm of Awamori to British luxury liner guests

A tasting event to promote Okinawan aged sakes to guests of British cruise ship Queen Elizabeth at Naha Cruise Terminal building on March 26.


March 30, 2016 Ryukyu Shimpo

On March 26, British cruise ship Queen Elizabeth docked at Naha Cruise Terminal, its first visit to Okinawa. The Okinawa Sake Brewers Association and the Okinawa Regional Taxation Office, the governing agency of Awamori, held a tasting event to showcase Okinawan aged sakes to expand demand for Awamori.

Consumption of the liquor has decreased lately. Awamori Queen Miyu Oshiro and its office staff highlighted the charms of the alcoholic beverage to visitors from overseas.

The organizers offered samples of aged sakes with alcohol content of 43 percent and 25 percent to the tourists. They tasted these two types of sakes, inquiring about the ingredients used in the beverages. The organizers handed out about 1,000 English brochures about Awamori.

An office representative said, “We would like to promote Awamori in order to increase its demand.

(English translation by T&CT)

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