Okinawa to be promoted at movie theaters nationwide

October 25, 2013 Ryukyu Shimpo

Public relations and tourism promotion company SB Japan started promoting Okinawa tourism at more than 300 movie theaters nationwide on October 24. It advertises on screens and sells Okinawan products in the theater lobbies. They aim to lift awareness of specialty products by providing tourism information and encouraging local revitalization.

The company targets local governments, tourism associations, travel agencies and businesses in the tourism industry such as hotels. They will work with Cine Bridge, which handles promotion services in movie theaters.

SB Japan moved its main office from Hyogo Prefecture to Okinawa in August. To date, it has worked on promotions for local governments and tourism associations inside and outside of Japan, such as for Gunma Prefecture and the Australia Government Tourism Division. Working with cafes in theaters, the company aims to sell products and carry out advertising. Another idea is to put advertising in movie-related free magazines, which they give out 60,000 copies of a month at 91 movie theaters nationwide. With children’s movies they promote tourist spots for children, and they seek to achieve a more effective promotion when promoting something that matches the movie. SB Japan president, Hideki Nakamoto, said, “We can run this differently from other promotions. We can also advertise in a way that matches the characteristics of local towns. We want to run effective promotions.”

For further information, please email SB Japan at info@sb-ja.jp.

(English translation by T&CT, Megumi Chibana and Mark Ealey)

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