Seika sausage wins top award in the Fish 1 Grand Prix in Itoman
November 19, 2012 Ryukyu Shimpo
On November 18, the award ceremony for the Fish 1 Grand Prix was held at the sea park in Itoman. It is an event held as part of the Festa 2012 aimed at creating a rich sea off Okinawa. The Mizumi Co., located in Nanjo won the Grand Prix among a total of 26 exhibitors with a seika (diamond squid) sausage. It was selected through a combination of voting by visitors, a review by a panel of judges, and an evaluation of sales performance.
The Grand Prix winner is able to secure support from the Okinawa Prefectural Government to expand its products to markets in other prefectures. The company is to participate in business meetings in Tokyo and Osaka to sell its goods, aiming to make its debut nationwide as a new specialty of Okinawa. Kumiko Uechi, of Mizumi Co., was overjoyed, saying, “I am very confident about this item. I want to sell our products outside Okinawa, and winning this award is the first step towards achieving that goal.
According to the organizers, in the two days it was held a total of about 52000 people including family groups visited the venue thanks to the fine weather on November 18, the last day of the event, following indifferent weather on the opening day.
(English translation by T&CT, Mark Ealey)
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