Wholesalers create new logo for Okinawa Churaumi tuna

Wholesalers create new logo for Okinawa Churaumi tuna

The logo for Okinawa Churaumi tuna


January 5, 2012 Ryukyu Shimpo

On January 4, at Tomari Fish Market, the Fresh Fish Wholesalers and Distribution Cooperative of Okinawa announced the logo for Okinawa Churaumi tuna, ocean-fresh fish. This is a part of the Okinawa Churaumi tuna branding project. Kiyoshi Toyama, the director of the Cooperative said, “We would like to make use of the logo to promote Okinawan tuna, and want to further expand our market outside the prefecture.”

The four major types of tuna caught in the seas around Okinawa are the bluefin, bigeye, yellowfin and albacore tuna and they account for the highest number of fish caught around Okinawa. Okinawa recorded the third highest number of tuna caught in the nation during fiscal 2009.

On January 4, people involved in the fish market at Tomari, Naha, publicize the logo of Okinawa Churaumi tuna.


The brand standard for Okinawa Churaumi Tuna set by the market is for tuna caught in the coastal waters of Okinawa or further south, and fresh tuna (natural or not frozen tuna), with fishing methods including longline and pole‐and‐line fishing from the floating fish reef called Payao.

The logo was created by Asae Miyagi, a student at IT College Okinawa. Her work was chosen from among about 50 works submitted by the public last October.

(English translation by T&CT, Mark Ealey)

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