Okinawan Products Association to sell in China

December 27, 2011 Ryukyu Shimpo

The Okinawan Products Associate co. Ltd will test markets for Okinawan products in next March at two different places of Shanghai and Shenzhen in China. This is part of the Project for the Market-Enhancing Strategy of Okinawan Products into China and will be carried out in an attempt to understand the needs of the Chinese market before moving ahead in China with products for export. The Association is now gathering Okinawan products to sell in the test-marketing. On December 26, there was a briefing session for companies at the Okinawa Industry Support Center in Naha.

Closing date for the submission of products is January 12, 2012 after which the Association will select approximately 50 items from those submitted. In addition to the test-marketing, with the aim of carrying out market research and to encourage the spread of Okinawan products in China, it will promote the idea of using a website and will issue material that includes details of merchandise from the 2011 fiscal year.

In the briefing session, information was provided on the import restrictions for Japanese agricultural products and foods by the Chinese government. It was explained that only two kinds of fruit – apples and pears, can be imported from Japan, and that the import of health foods and cosmetics requires the approval of the Chinese government. Also it was pointed out that raw materials from ten prefectures such as Fukushima, Tokyo and Miyagi are prohibited to use and depending on certificates of origin or foods, radioactive substance inspection certificates are required.

For further information with regard to the test-marketing contact the Okinawan Products Associate co. Ltd. Telephone: 098 (859) 6325.

(English translation by T&CT, Lima Tokumori and Mark Ealey)

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