Okinawan tourism booth is popular in the JATA Travel Showcase 2011

Okinawan tourism booth is popular in the JATA Travel Showcase 2011

The tropical fish aquarium in the Okinawa Tourism Booth catches the eye of visitors to the Travel Showcase 2011 JATA, at the Tokyo Big Sight in Koto Ward, Tokyo, on September 30.


October 1, 2011 Ryukyu Shimpo

“JATA Travel Showcase 2011,” in which travel information from 144 countries and regions has been collected, opened at the Tokyo Big Sight on September 30. On the opening day, held for people working in the tourism-industry, the Okinawa Tourism Information Booth in which Okinawa Prefectural Government and the Okinawa Prefectural Convention & Visitors Bureau(OCVB) have a presence attracted the attention of many visitors. It will be open to the general public on October 1 and 2

The booth was 180 square-meters, a large area thanks to cooperation for the first time with the Ocean Exposition Commemorative Park Management Foundation, the popular boutique “Beams” and the Okinawa Prefectural Esthetic Spa Association.
The attention of visitors who enter the booth is immediately attracted by a tank of water in the middle of the space, and by the planting exhibition that also serves to promote the Asia and the Pacific Ocean Orchids Conference in 2013.

The exhibit emphasizes the tropical island image. A spokesperson for the OCVB said, “We would like to be more effective in terms of attracting women in their 30s as well as active senior citizens who have just settled down after completing their years devoted to bringing up children. We hope that this will help us overcome the sluggish demand that has followed the Great East Japan Earthquake.” Okinawan products are on display and there is food-sampling run by the Washita Shop and recommended by Beams. The Okinawa Prefectural Esthetic Spa Association also demonstrated in the space, introducing the facilities of the members in the prefecture and distributing pamphlets to visitors. Mariko Yoza, a member of the association, said, “We would like to introduce Okinawan Spas, which are known for being safe and secure, to a broad range of people.”

(English Translation by T&CT, Mark Ealey)

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