Iejima-rum surges in popularity to enjoy large sales

Iejima-rum surges in popularity to enjoy large sales

Customers consider Ie-rum at Ie Bussan Center, on August 15.


August 18, 2011 Yukihito Kinjo, correspondent of Ryukyu Shimpo

Sales of Ie-rum Santa Maria made from sugar cane grown on Iejima that started in July are going well.
Very little stock remains in the shop and the factory and for Internet orders.

Many shoppers who visited the Ie Bussan Center were interested in Ie-rum. According to a member of the staff, it is the most popular item at the Center.
There are two types of Ie-rum sold, one called “Gold” which is matured in oak barrels, and another called “Crystal” which is aged in stainless steel barrels. Both varieties are 37 degrees alcohol, and are priced at 2500 yen for a 720 ml bottle, 1400 yen for a 300 ml bottle, and 400 yen for a 50 ml bottle. The Center will produce 30000 bottles in fiscal 2011.

Tsuyoshi Matsumoto, managing director of the Center, “We are rather surprised by the response. Our focus is on creating a good product so we will not rush to make more to meet the immediate demand. We hope that you will be served an even better product with the next batch.”
The next shipment is due for the end of September and there are already some advance orders.
Please direct advance orders for Ie-rum to the Iejima Bussan Center. Telephone: 0980 (49) 5555 or Ie-mono Honpo for Internet orders in limited quantities
(http://www.ie-mono.com/SHOP/819077/list.html).

(English Translation by T&CT, Mark Ealey)

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