Okinawan companies take part in Japanese Food Fair in Singapore

Okinawan companies take part in Japanese Food Fair in Singapore

On October 19, eleven Okinawan companies participated in “Oishii Japan 2013” in Singapore.

October 29, 2013 Ryukyu Shimpo

According to the Okinawa Prefectural Government, eleven Okinawan companies, including breweries and food processing companies, took part in the Japanese Food Trade Fair “Oishii Japan 2013” held in Singapore from October 17 to 19. They carried out 341 business negotiations during the course of the fair. In a promotion seminar held in the Okinawan booths to introduce kokuto (brown sugar lumps) and mozuku (seaweed), they gave cooking demonstrations using ingredients from the prefecture such as goya (bitter melon), and beni imo (purple yam).

Many buyers commented that Okinawan products are easy to appeal to customers from the perspective of being healthy and aiding longevity, but at the same time, there were also comments that the price is expensive.

On October 18 and 19, ten health food and brewing companies took part in the Dalian China-Japan Trade Investment Exhibition Meeting held to promote Okinawan products.

(English translation by T&CT, Hitomi Shinzato and Mark Ealey)

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