Brown sugar, awamori and other Okinawan products popular at Taiwan Food Show

Brown sugar, <em>awamori</em> and other Okinawan products popular at Taiwan Food Show

Local media covered Okinawan food products at the Taiwan Food Show, in Taipei, on June 22.

July 1, 2011 Ryukyu Shimpo

Japan External Trade Organization (JETRO) Okinawa and the Okinawa Industry Promotion Public Corporation (OIPPC) reported that, “Okinawan health foods, brown sugar and awamori have been a hit with people at the Taipei International Food Show.” This show was held in Taipei, Taiwan from June 22 to 25. Many companies and food industry organizations from Okinawa participated in the show, carrying out business talks with buyers from leading distribution centers in Taiwan.

JETRO set up a pavilion for companies to exhibit Japanese food and agricultural products in order to expand sales channels in the Taiwanese market. Fifteen companies including manufacturers of processed food and awamori, as well as three organizations, including the Okinawa Prefecture Sake Brewing Federation participated in the show.

An OIPPC representative said, “The local media covered the Okinawan products, and we were able to do some good business. A survey of companies participating found that they expect to see several hundred opportunities appear for business contracts,” and that they look forward to seeing how things develop.

(English Translation by T&CT, Mark Ealey)

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